LEF’s Dynamic Workplace workshop helps you identify and design the critical success factors you need to address in any change of working practice
“By remapping a linear pipeline of RFP tender responses onto a prototype platform, industrial manufacturer Leonardo is empowering new levels of collaboration in its embryonic Digital & Innovation technology business groups, delivering more innovative & faster transactions within the wider eco-system of providers & customers.”
Steve Maclaren S3 Digitisation Lead Leonardo S.p.A.
Platform businesses are being discussed in boardrooms but progressing the conversation to a viable business position isn’t easy. Success calls for early and expert exploration of your unique business and market in order to identify opportunities and avoid costly mistakes.
LEF’s Platform Exploration workshop will guide your leadership team and stakeholders through a discovery process of what a platform business looks like. The first stage of our exploratory journey will cut through common misconceptions and define what platforms are – and are not. You’ll leverage LEF’s research perspectives and insights, gained through numerous platform interventions, to help inform and shape your specific situation.
The defining feature of a platform business is that it doesn’t own the means of production, for example, making products or delivering services. Instead they are the means of connection, bringing providers and customers together. This is what makes the Platform business model attractive: because it’s about orchestrating an ecosystem rather than owning and controlling it. Successful platforms can oversee very high volumes of business with very few assets.
LEF’s Platform Exploration workshop will guide your leadership team and stakeholders through a discovery process of what a platform business could be for you. The first stage will cut through common misconceptions and define what platforms are – and are not. You’ll leverage LEF’s research perspectives and insights, gained through numerous platform interventions, to help inform and shape your specific situation.
In the ecosystems, there are different roles for an astute business to play. Platform orchestrator is the top job for the digitally ambitious and swift. Creating a platform business is a big bet, but there are other options, such as becoming a ‘super-producer’ that can attract more business than others.
Super-producers use platforms to manage other operators’ business as well as their own, perhaps to create a more seamless customer experience. Being a ‘favourite’ in this way means they get a cut of other deals. Participating in a platform ecosystem brings benefits of access to multiple suppliers at much reduced risk. Ideally, the platform orchestrator de-risks everything by filtering out bad or untrustworthy players and may even underwrite transactions.
In today’s digitally connected world, everything happens and evolves fast – including platforms. If you’ve not explored and fully prepared your position on platforms, you may make hasty decisions or poor judgements.
If an LEF exploration shows that becoming a platform could benefit your business, then you’ll have early mover advantage. It’s then important that your organization swiftly agrees a definition of a platform business, your most attractive opportunities and what you should do next.
Through our experience, we have identified 25 critical success factors that you should consider, and their timing in your venture. LEF’s advisors will guide you to think laterally, avoiding common mistakes:
Through a combination of presentations and breakout working sessions, this one-day workshop will explore key topics and challenges. The outcome of the day will be a shared understanding of the opportunity and journey, with an agreed action plan about the next steps to creating a platform business.
Workshop session
Outcome
Introductions & objectives
Set expectations
Set the scene Define a platform organization & ecosystem
Level set & build confidence in language & approach
Agitate: fundamental concepts Explore platform landscape canvas using successful platform business examples
Understand landscape canvas as model to generate ideas
Activate: the opportunities (spaces & ecosystem) Explore potential areas organization could develop
Prioritized list of market opportunities
Activate: the landscape for each space Develop landscape for potential opportunities
Create up to 5 landscape canvases
Accelerate: place your business bets Agree opportunities to move forward on
Identified opportunities with relevant landscapes
Action: confirm what next Review outputs & next steps to progress journey
Agreed action plan
Spot opportunities in the platform ecosystem LEF will help you investigate your sector landscape, & identify potential roles for your business
Analyze your customer’s journey Evaluate the potential for a platform business & the partners you could work with
